3 Impressive Content Marketing Examples You Can Use Today

Hootsuite

The Hootsuite platform provides users with the ability to manage all of their accounts using just one app. In general, the developers of this social network manager had a lot of ideas. But it all started with a video that’s familiar to almost everyone:

This series became a hit not only because of the grandiose shooting but also because it awakened people’s emotions.

Now think about it: wouldn’t a Game of Thrones fan be interested in Hootsuite? Wouldn’t they want to know more about the web service?

By the way, even those who are not interested in series, on the example of this video can get acquainted with the capabilities of the project.

What you can learn for yourself. Use any means to educate users, but do not forget about creativity — a sure way to the hearts of potential customers.

Coca-Cola

Examples of this company’s content marketing can be used as training material for beginners.

After selecting the 150 most popular names, the advertising campaign was launched in Australia. All of the names were printed on promotional bottle labels. And there was probably not a single person who did not try to find the label with their name on it. The idea was so successful that they decided to run the campaign on a global scale.

This example of successful content marketing is based on everyone’s desire to feel special.

What is interesting, the company did not conduct any special research or monitor the behavior of online users. Coca-Cola addressed each person by name and thus, if not won their love, then attracted their attention for sure.

According to studies, personalization perfectly attracts potential customers, and 74% of all marketers know about this fact. But not all marketers use it — only 19%. Why? It is not quite clear. This behavior can be compared with the example when a person with a car gets home on a scooter. If a company asks a person to “share” a product, the emotional connection of the user with her only strengthens.

What you can learn from it. When creating advertising, always focus on the emotions of the consumer. If you make an emotional connection with people, it’s sure to benefit you.

McDonald’s

Sometimes the best policy is honesty. Many companies, including McDonald’s, have long been aware of this.

Many people have wondered: what are the cutlets in McDonald’s establishments made of? The Canadian branch of the company “has risked” and has decided to answer buyers’ questions and openly enough.

Interestingly, this step only strengthened the credibility of the company, because people appreciate the frankness. Commenting on this fact, the director on the marketing of McDonald’s in Canada Joel Yashinsky said that to tell an interesting story, especially if you do it truthfully — always profitable.

This is a good example of content marketing as a way for a company to interact with its customers. And even if a firm’s reputation leaves something to be desired, you can fix it with this step.

What you can learn from it. Customers like to be spoken to on their level and on their terms.